Tuesday, July 29, 2014
Promotion. Now there is a word that is fast becoming a dirty four letter word for me. I know it's more like nine, but I really hate it right now. I've decided that I'm just not good at promotion. This doesn't really make sense to me because I majored in Marketing. I know the concepts, the trends, the demographics, and all the etc. etc. etc. there is. Yet, I plan a release party and did I do awesome? No. I did have a few people really participate, but when it came down to book sales, not much at all.
I went all out this time. I had the release party on four sites. Twitter, Facebook, Mary's Garden Blog, and Google+. Most people checked in at Facebook and my blog. If they did on Twitter, they didn't use the hashtag and I didn't see answers to the trivia. Google+, was a bit better with one person. In the past I've done a release on my blog for a day. Or just the same post for a week and people had to post for a prize. I was hoping that going all out I'd draw in readers and generate interest in my Four Sisters. Nope. I think people enjoyed the trivia, but it didn't generate into sales.
I've done blog tours, several in fact. And none of them have generated into sales either. I'd say maybe my books suck. BUT people have to actually read them and then not buy them in the future for that to be true. And the very FEW people who have read my Four Sisters have given outstanding reviews. So now what?
What have your experiences been with promotion? Is more better? Or less better?
I'd love to have a discussion about what has worked for you. Please share what you do for your books. What you've found works and what you've found does not.