2012 is my test model year. I've tried so many avenues in this crazy book publishing industry and I have started to carve out my small, very small, piece of the pie. However, this is not enough for me. I want the dream. I know you're all nodding your heads as if to say 'don't we all'. If I don't plan and act on that dream it won't happen. There's no magic genie who's going to jump out of my wine bottle and grant me my wish.
I have tried all the conventional ways to promote my work also. So my 2012 test model year is two fold;
- Plan my year and stick to it.
- Come up with a innovative marketing/promotion plan.
Next I have done a 2012 One Year Business plan. A few years ago I received a template at my URWA PRO meeting. I used that and love it.
Next I did a 2012 monthly budget. I had considered using a publicist but when I received the proposal back at $3200 per month (two month minimum) with a $750 fee for a Media Packet, well after I scrapped myself up off the floor I determined I could do my own publicity/marketing/promotion. After all I have been doing promotion and marketing for myself all this time. I just needed something innovative.
Finally I researched and came up with a 2012 outline for a Marketing/Promotion plan. It's all doable with a lot of hard work. And I balanced all of it with how many hours per week to spend, after my 8 hour day job. In other words, made my plan(s) as realistic as possible.
I am now working on the first stages of my own media kit. A database with Arts & Entertainment editors from all the national and as many small town newspapers as possible. When that's done, my first national press release will go out.
I am also doing an outreach to other authors who have promotional items, like postcards, business cards, etc. The best place for these items are reader hangouts. Small coffee shops, independent bookstores, libraries. If any author would like me to place your items in these types of places around my town I will, in exchange for you doing the same for me. If you're interested email me at mary (@) marymartinez (dot) com.
Think about it. If you could get your cards all over outside of your home town. If one person picks up your card in each state, buys your book and loves it, they'll tell someone. And then that someone.... you get my drift. It's called word of mouth the best marketing tool out there.
Now you know all my secrets for 2012. If you'd like to share yours that would be great!
Most important--- I BELIEVE IN MYSELF!